Macromarketing Conference 2018

“Change between complexity and simplicity”

Leipzig, Germany
10-12th July, 2018
(Doctoral Colloquium: 9th July)

Join us for the Annual Conference of the Macromarketing Society 2018. The main theme of the conference is “Change between complexity and simplicity.”

Draft proceedings for the 43rd Macromarketing Conference: Download.

The programme for the 43rd Macromarketing Conference: Download.

Registration for the 43rd Macromarketing Conference: Closed

The Call for Papers for the 43rd Annual Macromarketing Conference: Closed.

The conference is hosted by the Department of Marketing of Leipzig University and will be held right in the city center of Leipzig in Germany.

Chair of the 43rd Macromarketing Conference will be Helge Löbler, supported by his team Janine Mörstedt, Michelle Wloka, Pablo Barriga and Sebastian Stieler. Please address questions and requests for further information to

2018 Macromarketing Conference.
Leipzig, Germany. (Photo credit: Michelle Wloka.)

Call for Paper

We invite all scholars interested in the different fields of research related to Macromarketing to submit either full papers or extended research abstracts (max 1,000 words) until January 31st, 2018.

Due to numerous requests for an extension of the deadline for the call of papers, the conference committee decided to extent the submission deadline to February 15th, 2018.

Fees & Registration

To register as a participant, please follow the link to Converia, our online registration management site.

Category Description Fee
Regular fee Conference including meals and activity EUR 570
Doctoral colloquium Doctoral colloquium incl. conference for doctoral students EUR 450
Partner/Child Evening meals and activity for non-conference goers/partners EUR 200 p/p

Important Dates

Event Date
Registration opens November 1st, 2017
Call for Paper closes January 31st, 2018
February 15th, 2018
Notification of reviewer decisions March 15th, 2018
March 31st, 2018
Deadline for revised papers May 15th, 2018
Deadline for registrations June 30th, 2018
Doctoral colloquium July 9th 2018
Conference July 10th to 12th 2018

Conference Hotel

The Macromarketing Conference 2018 hotel is the Pentahotel Leipzig.

We have a special contingent of rooms available to book. To secure one or more rooms please follow the link and use the group code:

Book your accommodation: Pentahotel Leipzig Reservations.
(For a special conference rate, use group code AKU090718.)

Please note that the conference hotel holds the special contingent only until July 1st. Rooms might be fully booked before and we recommend to reserve early.

(You can switch between English, Mandarin, or German in the right hand corner of the page.)

If you plan to arrive earlier or would like to stay longer at Pentahotel Leipzig, please contact the hotel directly for a reservation beyond the conference dates:

Travel & Directions

By plane

If you choose to travel by plane you may choose the AIRPORT LEIPZIG/HALLE as your destination airport. At the airport you will find a taxi stand right in front of Terminal B. You will need about 30 minutes to the hotel and the cost will be around EUR 40.

The Airport is directly connected to the main train station in Leipzig’s City Centre. The AirportExpress leaves the Airport every 30 minutes and needs 14 minutes to arrive at the main station.

The Penta Hotel is located close to the city center:

  • 250 m east from the Opera (Tram stop: “Augustusplatz”)
  • 500 m south-east from the Central Station

You might find it easier to secure flights to the air transportation hub FRANKFURT/MAIN especially if you are from outside of Europe. This is also a good possibility to travel to Leipzig if you don’t mind to take a three hour train ride to Leipzig. Even three hours seems like a lot, it is quite comfortable as the InterCity-Express (the highest service category/comfort level of Deutsche Bahn) takes you directly from the airport to the main station in Leipzig.

If you are keen to include a short trip to Berlin, you might want to consider flying to one of the BERLIN AIRPORTS. Trains depart every hour from Berlin and if you opt for the fastest option, the Intercity-Express, you’ll be in Leipzig in about 70 minutes.

Berlin airports, however, are not directly connected to the train station and you need to take a short bus ride first. Especially after a long distant-flight it feels like quite a hassle if you are going straight to Leipzig.

By train

If you travel by train you will most likely arrive at Leipzig Main Station (“Hauptbahnhof” or “Hbf”) which is located in the city centre.

The Penta Hotel is located close to the city center:

  • 250 m east from the Opera (Tram stop: “Augustusplatz”)
  • 500 m south-east from the Central Station
2018 Macromarketing Conference.
Map of Leipzig, Germany. (copyright, OpenStreetMap contributors.)


With the world famous Thomas Choir, the Gewandhaus Orchestra as well as with the friendly people and Europe’s largest alluvial forest within the city, Leipzig offers a unique mixture of opportunities for every visitor.

During your stay in Leipzig you might want to visit the magnificent Monument to the Battle of the Nations or enjoy some of the famous historic buildings located in the old town of Leipzig.

You can also discover a fascinating wilderness in the well-known Zoo Leipzig or explore the local vegetation by yourself at one of the parks close to the city center or the lakes surrounding Leipzig.

Leipzig has a rich cultural life with lots of museums and exhibitions – but you can also just relax in some of the famous beer gardens or pub areas like Barfussgässchen and support your football team during the 2018 FIFA World Cup.

More about Leipzig: “Official Website for the City of Leipzig” (English).