Macromarketing Conference 2020

Transitioning Markets: Opportunities, Challenges & Future Trends.

The 2020 Macromarketing Conference has been postponed

Dear all,

The Macromarketing Society have reached the decision, given the current COVID-19 situation, to postpone the 2020 Annual Macromarketing Conference.

Our intention is to reschedule the Conference toward the end of year 2020 or perhaps later, depending how health-conditions and policies evolve. Full refunds of registrations for conference and hotels will be given to those who want them.

Please contact Andrés Barrios (and-bar@uniandes.edu.co) for information about the refund procedure.

Thank you for your support and understanding. Most importantly, please be safe and be well.

Our thoughts are with our families, friends, and communities, locally and around the world.

Best regards

Andrés Barrios Fajardo
Profesor Asociado
Facultad de Administración
Universidad de Los Andes

Official conference website for the 45th Macromarketing Conference: Visit the Macro 2020 website ».

Call for papers

Join us for the 45th Annual Conference of the Macromarketing Society 2020. This time the conference will assemble scholars in Bogotá (Colombia) to discuss marketing challenges and solutions to the world’s current economic, social, environmental problems. The main theme of the conference is “Transitioning Markets: Opportunities, Challenges & Future Trends”, aiming to analyse the triggers of market transformations and their systemic consequences on value creation and quality of life. Participants are invited to submit competitive papers, working papers, abstracts, or proposals for special sessions.

Conference Dates: July 7-10, 2020

Doctoral Consortium and Welcome Reception: July 7, 2020

Submission Deadline: January 31, 2020

Submission Deadline: February 15, 2020

Official website for the 45th Macromarketing Conference: Visit the Macro 2020 website ».

Title Size Format
Macromarketing Conference 2020: Call for papers (summary) 434K PDF
Macromarketing Conference 2020: Call for papers (track descriptions) 564K PDF

Macromarketing Conference 2020

Download printer-friendly conference flyer

Title Size Format
Macromarketing Conference 2020: Poster 1 706K PDF
Macromarketing Conference 2020: Poster 2 616K PDF

Conference video