Registration for the Macromarketing Seminar and Pre-Seminar workshop is now available here.
The Macromarketing Society, Inc. grew out of the Macromarketing seminars which have been held since 1974. The first seminar was organised by Charles Slater, with George Fisk, Charles Goldman and others taking a leading role from the early days.
The annual seminar has seen scholars, policy makers and practitioners meet to further research on the eclectic range of topics covered by the interface between marketing and society, meeting in a variety of developed and developing countries around the world. Macromarketing is not concerned with increasing profits, it is concerned with improving the quality of life through a better understanding of the impacts, both positive and negative, of the market system.
The Macromarketing Society provides a place for this work with a focus on publishing in the Journal of Macromarketing, the journal of the Society.
News from the 2009 Macromarketing Conference:
Charles Slater Award - Best Paper in JMM vols. 27 and 28 - Terry Witkowski "Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy" (Vol. 27 (2) June 2007 issue)
Stan Shapiro Award - Most Outstanding Reviewer - Thomas A. Klein, University of Toledo
George Fisk Award for Best Paper at the 2009 Conference - Kenny Yap and Tony Pecotich "Toward the Measure of Openness"
Bob Nason Award for Contributions Above and Beyond the Call of Duty - Clifford J. Shultz II
The Macromarketing Society now has its own email list, for discussions on matters relating to macromarketing issues. To subscribe visit: http://groups.google.com/group/macromarketing. You will need to create a google login as part of joining this list.
The 2005-2009 Macromarketing Proceedings are now available for download from the Past Conference Proceedings Link.