The Macromarketing Society, Inc. grew out of the Macromarketing seminars which have been held since 1974. The first seminar was organised by Charles Slater, with George Fisk, Charles Goldman and others taking a leading role from the early days.
The annual seminar has seen scholars, policy makers and practitioners meet to further research on the eclectic range of topics covered by the interface between marketing and society, meeting in a variety of developed and developing countries around the world. Macromarketing is not concerned with increasing profits, it is concerned with improving the quality of life through a better understanding of the impacts, both positive and negative, of the market system.
The Macromarketing Society provides a place for this work with a focus on publishing in the Journal of Macromarketing, the journal of the Society.
News from the 2008 Macromarketing Conference:
The 2008 Charles C. Slater Award for the Best Paper in JMM during 2006-2007 went to Roger A. Layton. Dr. Layton's solo-authored paper "Marketing Systems - A Core Macromarketing Concept" appeared in 2007 (vol. 27 no. 3, September 227-242. The concepts of this article will be valuable to all macromarketers as Dr. Layton defined a marketing system and explained how marketing systems can be researched. Dr. Layton is an emeritus professor at the University of New South Wales in Sydney, Australia.
The George Fisk Award for Best Paper of the 2008 Macromarketing Conference also went to Roger A. Layton. Dr. Layton's solo-authored paper "On Economic Growth, Marketing Systems and the Quality of Life" In this extension of his previous work on marketing systems, Dr. Layton considers what terms are uniquely "marketing" terms. He answers that marketing systems and assortments (which are outcomes of marketing systems and their flows) are such unique terms. Economic growth, entrepreneurship and externalities are also given treatment with regards to marketing systems.
The Robert W. Nason Award for Contributions Above and Beyond the Call of Duty went to Roger Dickinson. Dr. Dickinson retired from the University of Texas at Arlington in 2007. During his career, he contributed in a variety of meaningful ways. Dr. Dickinson is a past Slater Award winner. Most notably, Dr. Dickinson served as the Communications Editor for the Journal of Macromarketing for years. During his term as Communications Editor, this section in JMM became recognized throughout the marketing academy as a source of wide-ranging knowledge characterized by intellectual vibrancy.
The Macromarketing Society now has its own email list, for discussions on matters relating to macromarketing issues. To subscribe visit: http://groups.google.com/group/macromarketing. You will need to create a google login as part of joining this list.
The 2008 (and several previous years') Macromarketing Proceedings are now available for download from the Past Conference Proceedings Link.