Marketing Wars

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An interesting Guardian article exposing a Ministry of Defense briefing paper on how to make future wars more palatable to the UK public. There’s no use of the word marketing, but this is clearly an application of marketing technology:

MoD study sets out how to sell wars to the public

The armed forces should seek to make British involvement in future wars more palatable to the public by reducing the public profile of repatriation ceremonies for casualties, according to a Ministry of Defence unit that formulates strategy.

Ben Quinn, The Guardian

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