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The first Macromarketing Seminar was organized by Professor Charles Slater at the University of Colorado in August, 1976. Since then, an unbroken series of 34 meetings has been held annually. Sometimes referred to as the “macromarketing seminar” and at other times as the “macromarketing conference,” these meetings have convened in the U.S. (25 times), Canada (3), Norway (2), Australia (1), Croatia (1), the Netherlands (1), and New Zealand (1). Along with the creation of the Journal of Macromarketing in 1981 and the incorporation of the Macromarketing Society on March 1, 2004, these gatherings define macromarketing as a separate field of scholarly knowledge. For further information on the history of macromarketing, see Stanley J. Shapiro. 2006. Macromarketing: Origins, development, current status and possible future direction. European Business Review 18 (4): 307-321.
| Year | Theme , Host, and Venue |
| 2009 | Rethinking Marketing in a Global Economy, University of Agder, Kristiansand, Norway, June 4-7 |
| 2008 | Macromarketing: Systems, Causes, and Consequences, Clemson University, Clemson, South Carolina, USA, June 4-7 |
| 2007 | Macromarketing and Development: Building Bridges and Forging Alliances, Washington, D.C., USA, June 2-5 |
| 2006 | Macromarketing—the Future of Marketing?, University of Otago, Queenstown, New Zealand, June 6-8 |
| 2005 | Discourse, Diversity and Distinction: Macromarketing at 30 Years (special sub-theme: Remember the Titans), University of South Florida, St. Petersburg, Florida, USA, May 25-31 |
| 2004 | Macromarketing Scholarship and Education for a Global Century, Clemson University and Simon Fraser University, Vancouver, Canada, May 29-June 1 |
| 2003 | Marketing to Diverse Cultures, Foxwoods Resort Casino, Mashantucket, Connecticut, USA, August 11-14. |
| 2002 | Macromarketing in the Asia Pacific Century, University of New South Wales and University of Western Australia, Sydney, Australia, June 11-14 |
| 2001 | Globalization and Equity, The College of William & Mary, Williamsburg, Virginia, USA, August 7-10 |
| 2000 | Marketing Contributions to Democratization and Socioeconomic Development, University of Rijeka, Lovran, Croatia, June 22-25 |
| 1999 | Macromarketing and Twenty-First Century Challenges, University of Nebraska, Lincoln, Nebraska City, Nebraska, USA, August 12-15 |
| 1998 | Redoubling Efforts: Impact, Challenges, and Opportunities, University of Rhode Island, West Greenwich, Rhode Island, USA, August 12-15 |
| 1997 | 22nd Annual Macromarketing Conference, Norwegian School of Economics and Business Administration, Bergen, Norway, June 14-17 |
| 1996 | 21st Annual Macromarketing Seminar, “Macromarketing, Marketing History, and Public Policy Track,” held in conjunction with the American Marketing Association Summer Educators’ Conference, San Diego, California, USA, August 3-6 |
| 1995 | Understanding Change from a Macromarketing Perspective, University of Richmond, Richmond, Virginia, USA, August 17-20 |
| 1994 | Global Themes and Cultural Perspectives, University of Colorado, Boulder, Colorado, USA, August 11-14 |
| 1993 | New Visions in a Time of Transition, University of Rhode Island, West Greenwich, Rhode Island, USA, August 12-15 |
| 1992 | 17th Annual Macromarketing Seminar, Nijenrode University, Breukelen, Netherlands, May 31-June 4 |
| 1991 | 16th Annual Macromarketing Conference, Simon Fraser University, Vancouver, Canada, August 11-15 |
| 1990 | 15th Annual Macromarketing Conference, Rutgers School of Business, Camden and Pennsylvania State University, Great Valley, Malvern, Pennsylvania, USA, August 9-12 |
| 1989 | 14th Annual Macromarketing Conference, University of Toledo, Toledo, Ohio, USA, August 10-13 |
| 1988 | 13th Macromarketing Seminar, San Jose State University, San Jose, California, USA, August 11-14 |
| 1987 | 12th Macromarketing Seminar, Concordia University, Montreal, Quebec, Canada, August 6-9 |
| 1986 | 11th Macromarketing Seminar, University of Colorado, Boulder, Colorado, USA, August 7-10 |
| 1985 | 10th Macromarketing Seminar, George Washington University, Airlie, Virginia, USA, August 15-18 |
| 1984 | 9th Annual Macromarketing Seminar, University of British Columbia, Vancouver, Canada, August 16-19 |
| 1983 | 8th Annual Macromarketing Seminar, University of Rhode Island, West Greenwich, Rhode Island, USA, August 18-21 |
| 1982 | 7th Annual Macromarketing Seminar, University of Colorado, Boulder, Colorado, USA, August 5-8. |
| 1981 | 6th Annual Macromarketing Seminar, Emory University, Atlanta, Georgia, USA, August 13-16 |
| 1980 | 5th Annual Macromarketing Seminar, University of Rhode Island, West Greenwich, Rhode Island, USA, August 8-10 |
| 1979 | Macromarketing, Evolution of Thought, University of Colorado, Boulder, Colorado, USA, August 9-12 |
| 1978 | Macromarketing, New Steps on the Learning Curve, University of Rhode Island, West Greenwich, Rhode Island, USA, August 13-16 |
| 1977 | Macro-marketing: Distributive Processes from a Societal Perspective, an Elaboration of Issues, University of Colorado, Boulder, Colorado, USA, August 14-17 |
| 1976 | Macro-marketing: Distributive Processes from a Societal Perspective, University of Colorado, Boulder, Colorado, USA, August 15-18 |
News from the 2008 Macromarketing Conference:
The 2008 Charles C. Slater Award for the Best Paper in JMM during 2006-2007 went to Roger A. Layton. Dr. Layton's solo-authored paper "Marketing Systems - A Core Macromarketing Concept" appeared in 2007 (vol. 27 no. 3, September 227-242. The concepts of this article will be valuable to all macromarketers as Dr. Layton defined a marketing system and explained how marketing systems can be researched. Dr. Layton is an emeritus professor at the University of New South Wales in Sydney, Australia.
The George Fisk Award for Best Paper of the 2008 Macromarketing Conference also went to Roger A. Layton. Dr. Layton's solo-authored paper "On Economic Growth, Marketing Systems and the Quality of Life" In this extension of his previous work on marketing systems, Dr. Layton considers what terms are uniquely "marketing" terms. He answers that marketing systems and assortments (which are outcomes of marketing systems and their flows) are such unique terms. Economic growth, entrepreneurship and externalities are also given treatment with regards to marketing systems.
The Robert W. Nason Award for Contributions Above and Beyond the Call of Duty went to Roger Dickinson. Dr. Dickinson retired from the University of Texas at Arlington in 2007. During his career, he contributed in a variety of meaningful ways. Dr. Dickinson is a past Slater Award winner. Most notably, Dr. Dickinson served as the Communications Editor for the Journal of Macromarketing for years. During his term as Communications Editor, this section in JMM became recognized throughout the marketing academy as a source of wide-ranging knowledge characterized by intellectual vibrancy.