Macromarketing Virtual Symposium 2020

Transitioning Markets: Opportunities, Challenges & Future Trends.

Panel Discussions: View transcripts from three panel discussions ».

We hope this email finds you, your families, and communities well and safe.

In this spirit of wellness and based upon current information and projected trends for the coronavirus pandemic, we have decided against holding the Macromarketing Conference, in 2020. This decision is disappointing for all of us, but health and safety must be our highest priorities.

Despite the conference’s cancelation, we still will publish abstracts in the Conference Proceedings, so we thank you for submitting your final abstracts. In addition, in lieu of our Conference in Bogotá, we will hold an online Macromarketing Symposium during the original conference dates (July 7-10), in the afternoons from 3-6 PM Colombian Time (GMT-5).

The symposium will include online discussion panels and is intended to be a space for Macromarketers to join, share and discuss, about our role in a profoundly changed and changing world. A preliminary program includes:

Date Time Session
July 7 3:00-3:30 PM Macromarketing Association and Symposium chairs welcome
  3:30-4:45 PM Macromarketing issues and opportunities in our distressed world
  4:45-6:00 PM Food Macromarketing
July 8 3:00-3:30 PM Macromarketing Association and Symposium chairs welcome
  3:30-4:45 PM Gender & Intersectionalities
  4:45-6:00 PM Research Methods and Pandemic
July 9 3:00-3:30 PM Macromarketing Association and Symposium chairs welcome
  3:30-4:45 PM Resilience: Macromarketing Perspectives in the Current Situation
  4:45-6:00 PM Introduction to Macromarketing ideas and research
July 10 3:00-6:30 PM Macromarketing Policy Board meeting

The 1st Macromarketing Virtual Symposium

07-10th July 2020: Download the programme for the virtual symposium [PDF] »

The 2020 Macromarketing Conference has been postponed

Dear all,

The Macromarketing Society have reached the decision, given the current COVID-19 situation, to postpone the 2020 Annual Macromarketing Conference.

Our intention is to reschedule the Conference toward the end of year 2020 or perhaps later, depending how health-conditions and policies evolve. Full refunds of registrations for conference and hotels will be given to those who want them.

Please contact Andrés Barrios ( for information about the refund procedure.

Thank you for your support and understanding. Most importantly, please be safe and be well.

Our thoughts are with our families, friends, and communities, locally and around the world.

Best regards

Andrés Barrios Fajardo
Profesor Asociado
Facultad de Administración
Universidad de Los Andes