commentary

Tôi Và Việt Nam / Vietnam and Me

less than 1 minute read

In a three-part segment of the Tôi Và Việt Nam—Vietnam and Me—documentary, Cliff Shulz shared various perspectives on Macromarketing, including its relevance...

How Macro is Macromarketing?

1 minute read

Is macromarketing sufficiently macro if it declines to engage with a theory of capitalism as a contingent spatio-temporally located phenomenon that purposely...

The Vocation of Macromarketers

11 minute read

Macromarketing President Gene Laczniak’s Remarks at the 40th Macromarketing Conference at Loyola University Chicago.

Reflections on a Macromarketing Journey

less than 1 minute read

Professor Cliff Shultz, guest editor of the March 2012 issue, interviews award-winning JMK scholar Dr. Tony Pecotich, who shares his expertise and reflection...