Journal of Macromarketing special issues

View the Virtual Issue on Marketing Systems.

Social media

Macromarketing Society
Journal of Macromarketing

Organisations

Conference on Historical Analysis & Research in Marketing (CHARM)
International Society of Quality-of-Life Studies
International Society of Markets and Development latest call for papers
Centre for Consumption Studies

Journals

The majority of macromarketing discourse has appeared in The Journal of Macromarketing, other journals which address macromarketing issues include:

Journal of Historical Research in Marketing
Journal of Public Policy and Marketing
Journal of Marketing
Journal of Marketing Education
Journal of Happiness Studies

Teaching resources

Macromarketing Pedagogy Place