2011 Macromarketing Conference Awards Ceremony. 2015 Macromarketing Conference Awards Ceremony.
2011 & 2015 Macromarketing Conference Awards Ceremony. (Photographs: Generously donated by friends of the Macromarketing Society.)

Robert W. Nason Award Winners

The Robert W. Nason Award for extraordinary and sustained contributions to the field of Macromarketing.

2023 (not awarded)
2022 (not awarded)
2021 (not awarded)
2020 (not awarded)
2019 M. Joseph Sirgy
2018 Gene Laczniak
2017 Terri Rittenburg
2016 Terrence Witkowski
2015 George Fisk, Sandy Grossbart
2014 Roger A. Layton
2013 Thomas Klein
2012 Stanley J. Shapiro
2011 Robert Mittelstaedt
2009 Clifford J. Shultz II

Mittelstaedt Award Winners

2023 (not awarded)
2022 (not awarded)
2021 (not awarded)
2020 (not awarded)
2019 Alex Reppel
2018 Wencke Gwozdz
2017 Marius Claudy
2016 Ann-Marie Kennedy
2015 Michaela Haase

Charles C. Slater Memorial Award Winners

Award Author(s) Institution(s) Title
2024 Mark Peterson
Forrest Watson
Walid Abou-Khalil
University of Wyoming
Dickinson College
Saint Joseph University of Beirut
Explaining Consumer Support for Sustainable Business Practices in the Frontier Market of Lebanon.” (vol. 43, no 3, 2023)
2023 Terrence H. Witkowski California State University, Long Beach Provisioning Firearms in Latin America: Historical Development and Societal Consequences.” (vol. 42, no 2, 2022)
2022 Gene Laczniak
Clifford J. Shultz II
Marquette University
Loyola University Chicago
Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective.” (vol. 41, no 2, 2021)
2021 Forrest Watson
Ahmet Ekici
Middle East Technical University
Bilkent University
Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefits.” (vol. 40, no 2, 2020)
2020 William Redmond Indiana State University Marketing Systems and Market Failure: A Macromarketing Appraisal.” (vol. 38, no. 4, 2018)
2019 Sarah Duffy
Roger Layton
Western Sydney University
University of New South Wales
Path Dependency in Marketing Systems: Where History Matters and the Future Casts a Shadow.” (vol. 38, no. 4, 2018)
2018 Sarah Duffy
Roger Layton
Larry Dwyer
Western Sydney University
University of New South Wales
University of New South Wales
When the Commons call ‘Enough’, Does Marketing Have an Answer?.” (vol. 37, no. 3, 2017)
2017 Roger A. Layton University of New South Wales Formation, Growth, and Adaptive Change in Marketing Systems.” (vol. 35, no. 3, 2015)
2016 Stacey Menzel Baker
Ronald Paul Hill
Courtney Nations Baker
John D. Mittelstaedt
Creighton University
Villanova University
University of North Florida
University of Wyoming
Improvisational Provisioning in Disaster: The Mechanisms and Meanings of Ad Hoc Marketing Exchange Systems in Community.” (vol. 35, no. 3, 2015)
2015 John D. Mittelstaedt
Clifford J. Shultz II
William E. Kilbourne
Mark Peterson
University of Wyoming
Loyola University Chicago
Clemson University
University of Wyoming
Sustainability as Megatrend: Two Schools of Macromarketing Thought.” (vol. 34, no. 3, 2014)
2014 William Redmond Indiana State University A Marketing Systems View of the US Housing Crisis.” (vol. 33, no. 2, 2013)
2013 Gene Laczniak
Ann-Marie Kennedy
Marquette University Hyper Norms: Searching for a Global Code of Conduct.” (vol. 31, no. 3, 2011)
2012 Stefan Schwarzkopf Copenhagen Business School The Consumer as “Voter,” “Judge,” and “Jury”: Historical Origins and Political Consequences of a Marketing Myth.” (vol. 31, no. 1, 2011)
2011 Roger A. Layton University of New South Wales Economic Growth, Marketing Systems, and the Quality of Life.” (vol. 29, no. 4, 2009)
2010 Julia R. Pennington
A. Dwayne Ball
Ronald D. Hampton
Julia N. Soulakova
University of Wisconsin-Eau Claire
University of Nebraska-Lincoln
University of Nebraska-Lincoln
University of Nebraska-Lincoln
The Cross-National Market in Human Beings.” (vol. 29, no. 2, 2009)
2009 Terrence H. Witkowski California State University, Long Beach “Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy.” (vol. 27, no. 2, 2007)
2008 Roger A. Layton University of New South Wales, Australia “Marketing Systems - A Core Macromarketing Concept.” (vol. 27, no. 3, 2007)
2007 Gene R. Laczniak
Patrick E. Murphy
Marquette University
University of Notre Dame
Normative Perspectives for Ethical and Socially Responsible Marketing.” (vol. 26, no. 2, 2006)
2006 Stacey Menzel Baker
James W. Gentry
Terri L. Rittenburg
University of Wyoming
University of Nebraska-Lincoln
University of Wyoming
Building Understanding of the Domain of Consumer Vulnerability.” (vol. 25, no. 2, 2005)
2005 William E. Kilbourne Clemson University “Globalization and Development: An Expanded Macromarketing View.” (vol. 24, no. 2, 2004)
2004 John D. Mittelstaedt Clemson University “A Framework for Understanding the Relationships Between Religions and Markets.” (vol. 22, no. 1, 2002)
2003 Paul Ellis
Anthony Pecotich
Hong Kong Polytechnic University
University of Western Australia
“Macromarketing and International Trade: Comparative Advantages versus Cosmopolitan Considerations.” (vol. 22, no. 1, 2002)
2002 James M. Carman
Luis V. Dominguez
University of California, Berkeley
Florida Atlantic University
“Organization Transformations in Transition Economies: Hypotheses.” (vol. 21, no. 2, 2001)
2001 Jack Cadeaux University of New South Wales, Australia “Market Mechanisms and the External Benefits of Consumption.” (vol. 20, no. 1, 2000)
2000 Mary L. Carsky
Roger A. Dickinson
Charles R. Canedy III
University of Hartford
University of Texas Arlington
University of Hartford
“The Evolution of Quality in Consumer Goods.” (vol. 18, no. 2, 1998)
1999 Donald F. Dixon Open University of the Netherlands “Varagian-Rus Warrior-Merchants and the Origin of the Russian State.” (vol. 18, no. 1, 1998)
1998 Bill Kilbourne
Pierre McDonagh
Andrea Prothero
Sam Houston State University
Stirling, Scotland
Stirling, Scotland
“Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm.” (vol. 17, no. 1, 1997)
1997 Andreas Falkenberg Norwegian School of Economics and Business Administration “Marketing and the Wealth of Firms.” (vol. 16, no. 1, 1996)
1996 Robert Mittelstaedt
Robert E. Stassen
University of Nebraska
University of Arkansas
“Structural Changes in the Phonographic Record Industry and Its Channel of Distribution, 1946-1966.” (vol. 14, no. 1, 1994)
1995 Charles R. Taylor
Glenn S. Omura
Villanova University
Michigan State University
“An Evaluation of Alternative Paradigms of Marketing and Economic Development, Part I.” (vol. 14, no. 2, 1994)
1994 Michael Mullen Michigan State University “The Effects of Exporting and Importing on Two Dimensions of Economic Development: An Empirical Analysis.” (vol. 13, no. 1, 1993)
1993 Robert W. Nason
William K. Meade II
Michigan State University
University of Missouri-St. Louis
“Toward a Unified Theory of Macromarketing: A System Theoretic Approach.” (vol. 11, no. 2, 1991)
1992/2 Oliver F. Williams
Patrick E. Murphy
University of Notre Dame “The Ethics of Virtue: A Moral Theory for Marketing.” (vol. 10, no. 1, 1990)
1992/1 Ian F. Wilkinson University of New South Wales “Toward a Theory of Structural Change in Evolution in Marketing Channels.” (vol. 10, no. 2, 1990)
1991/2 Annamma Joy
Christopher A. Ross
Concordia University, Montreal “Marketing and Development in the Third World Context: An Evaluation and Future Directions.” (vol. 9, no. 2, 1989)
1991/1 Shelby D. Hunt Texas Tech University “Reification and Realism in Marketing: In Defense of Reason.” (vol. 9, no. 2, 1989)
1990 Roger A. Layton University of New South Wales, Australia “Measures of Structural Change in Macromarketing Systems.” (vol. 9, no. 1, 1989)
1989 David D. Monieson Queen’s University, Ontario, Canada “Intellectualization in Macromarketing” A World Disenchanted.” (vol. 8, no. 2, 1988)
1988 James M. Carman
Robert G. Harris
University of California at Berkeley “Public Regulation of Marketing Activity: Part I: Institutional Typologies of Market Failures.” (vol. 3, no. 1, 1983)
1987 A Fuat Firat
Nikhilesh Dholakia
McGill University
University of Rhode Island
“Consumption Choices at the Macro Level.” (vol. 2, no. 2, 1982)
1986 Johan Arndt Institute of Business Administration, Oslo
Norwegian School of Economics and Business Administration, Bergen
“The Political Economy of Marketing Systems: Reviving the Institutional Approach.” (vol. 1, no. 2, 1981)

George Fisk Award Winners

The George Fisk Award for the best conference paper.

Award Title Author(s)
2023 ChatGPT in the Marketing Classroom: Friend or Foe? Alex Reppel, Stefanie Beninger, and Christine Domegan
2022 (not awarded)  
2021 (not awarded)  
2020 (not awarded)  
2019 Prohibitions, Boycotts, and Resisting the Green Dragon: Right- Wing Anti-Consumption in America Terrence H. Witkowski
2018 Historical Marketing Systems Research: Applying Layton’s (2015) MAS Framework to the Emergence and Growth of Denver Begging Systems Francisco J. Conejo and Ben Wooliscroft
2017 Path Dependency and Beyond in Marketing Systems: Origins and Implications Roger Layton and Sarah Duffy
2016 The Plight of Rural Migrant Workers in Urban China Rongwei Chu, James W. Gentry, Jie Gao Fowler, and Xin Zhao
2015 Investigating the Use of Generalized Additive Models for Predicting Propensity for Justice: Using the Integrative Justice Model (IJM) as a Framework for Measuring Justice Outcomes Tina M. Facca-Miess and Nicholas J. C. Santos
2014 Unveiling everyday reflexivity tactics in a sustainable community Katherine Casey, Maria Lichrou, and Lisa O’Malley
2013 Authenticity: Macromarketing Perspective Richard Varey, Djavlonbek Kadirov, and Ben Wooliscroft
2012 Reconceptualising Resources in Service Dominant Logic Nora Campbell, Aidan O’Driscoll, and Michael Saren
2011 Measuring Assortment in Marketing Systems Roger A. Layton and Zhirong Duan
2010 Searching for a Code of Business Conduct in an Age of Globalization: Super Norms and Macromarketing Implications Gene R. Laczniak and Anne-Marie Kennedy

James M. Carman Award Winners

The James M. Carman Award for the best student full paper.

Award Title Author(s)
2022 (not awarded)  
2021 (not awarded)  
2020 (not awarded)  
2019 Brand Externalities: A Taxonomy Shoaib M. Farooq Padela, Ben Wooliscroft, and Alexandra Ganglmair-Wooliscroft
2018 Closing the Sustainable Consumption-Production Gap: Life Cycle Thinking in Consumer Research Sarah C. Grace
2017 The Impact of Cause Marketing on Quality of Life: Repertory Grid Revisited Jacki Krahmalov, Aila Khan, and Louise Young
2016 ​”Saving by Nudges”: A Critical Discourse Perspective of the Mass Marketization of Auto-Enrolment Workplace Pensions Linda Read Shepley
2015 Markets, Marketing, and Gender: A Market Practice Perspective Riikka Murto
2014 Colors of culture and politics in a West African market context​ Lise Bundgaard, Søren Askegaard, and Kira Strandby
2013 ​The self, space, and marketing: Examining the promises of ideal existence in the gated communities of Indian metros Himadri Roy Chaudhuri and James Gentry
2012 Poverty Reduction Through Marketization? Towards an Evaluative Conceptualization Sara Lindeman
2011 A Qualitative Evaluation of Antecedents and Consequences of Quality-of-Life Marketing Anna Niedermeier and Silke Bartsch

Roger Layton Award Winners

The Roger Layton Award for the outstanding contribution to the development of conceptual systems macromarketing.

2023 (not awarded)
2022 (not awarded)
2021 Roger Layton

Stanley J. Shapiro Award Winners

The Stanley J. Shapiro Award for best reviewer for the Journal of Macromarketing.

2024 Terri Rittenburg & Josephine Previte
2023 Victoria J. Little
2022 Stephen Ukenna
2021 Pia Albinsson & Stacey Baker
2020 Julie V. Stanton
2019 Özlem Sandikci
2018 Ann-Marie Kennedy
2017 Mario Campana
2016 Raymond Benton
2015 Pierre McDonagh & Andrea Prothero
2014 William E. Kilbourne
2013 Giana Eckhardt & Michael S. W. Lee
2012 Clifford J. Shultz II
2011 James Gentry & Suraj Commuri
2010 William E. Kilbourne

Shelby D. Hunt Award Winners

The Shelby D. Hunt Award for the article most cited over the past five years, based on data from Harzing’s “Publish or Perish” (which in turn is based on Google Scholar).

Award Title Vol/No Author(s)
2022 Brands, truthiness and post-fact: managing brands in a post-rational world 38(2) Pierre R. Berthon and Leyland F. Pitt
2021 Macro-social Marketing 36(3) Ann-Marie Kennedy
2020 Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion 35(1) Zeynep Ozdamar Ertekin and Deniz Atik
2019 Formation, Growth, and Adaptive Change in Marketing Systems 35(3) Roger A. Layton
2018 Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory 33(4) Marius C. Claudy, Mark Peterson, and Aidan O’Driscoll
2017 Anti-consumption as the study of reasons against 33(3) Andreas Chatzidakis and Michael S. W. Lee
2016 A Stakeholder-Unifying, Cocreation Philosophy for Marketing 31(2) Robert F. Lusch and Frederick E. Webster, Jr.
2015 Marketing Means and Ends for a Sustainable Society: A Welfare Agenda for Transformative Change 30(2) Richard J. Varey
2014 Country Differences in Sustainable Consumption: The Case of Organic Food 30(2) John Thøgersen
2013 The Ethical Economy of Customer Coproduction 28(4) Adam Arvidsson
2012 The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing 28(4) Robert V. Kozinets, Andrea Hemetsberger, and Hope Jensen Schau
2011 The General Theory of Marketing Ethics: A Revision and Three Questions 26(4) Shelby D. Hunt and Scott J. Vitell
2010 Macromarketing: Past, Present, and Possible Future 26(4) Roger A. Layton and Sanford Grossbart