Update: The conference website now live!

Macromarketing Conference 2024

• Dates: 17.-20.6.2024
• Place: Helsinki, Finland
• Organizers: Hanken School of Economics and University of Helsinki
• Co-chairs: Pia Polsa (pia.polsa@hanken.fi) and Petteri Repo (petteri.repo@helsinki.fi)
• Website: https://www.helsinki.fi/en/conferences/macromarketing-conference-2024

What are the possibilities of ‘common good’ in contemporary society marked with increasing contradictions and growing inequality?

Welcome to the 2024 Macromarketing Conference, which is jointly hosted by the Hanken School of Economics and the University of Helsinki! The Macromarketing Society has a global outreach and we’re proud to have scholars interested in examining the varied interactions among markets, marketing and society meet in Europe, Finland and Helsinki in June 17-20, 2024.

Important dates

1. The Call for Papers announced: November 04, 2023
2. Submission deadline: January 31, 2024 February 14, 2024
3. Notification of Reviewer Decisions: March 15, 2024
4. Deadline for Revised Papers: April 15, 2024
5. Preconference Session: June 17, 2024
6. Opening reception: June 17, 2024
7. Conference: June 17-20, 2024

All submissions should be formatted as for submission to the Journal of Macromarketing

As well as the tracks listed in the Call for Papers the conference invites any papers/abstracts which are macromarketing in focus. Submissions that don’t fit one of the tracks below should send them directly to the conference chairs.

Conference organizers

Pia Polsa

Associate Professor of Marketing
Hanken School of Economics, Helsinki, Finland
E-mail: Pia.Polsa@Hanken.fi
https://www.hanken.fi/en/person/pia-polsa

Petteri Repo

Research Director, Centre for Consumer Society Research
University of Helsinki, Finland
E-mail: Petteri.Repo@Helsinki.fi
https://researchportal.helsinki.fi/en/persons/petteri-repo